Toneli, the leader of the consumer egg market in Romania, has redefined the Toneli Kids product, a product specially created for children, considered by the manufacturer, and not only, the best quality product on the market. The new concept is based on two main principles: the provision of a premium product and the availability of the fresh product to the consumer, in a very short time.
10 strengths that make Toneli Kids a unique product in the market:
- New farm dedicated especially to the production of Toneli Kids eggs;
- Switching from the “ground” production system to the Free Range system – chickens have access to the outdoors
- Traceability, short production chain – store, freshness – the company’s goal is to have ZERO days of storage for this product!
- GMO Free cereal food, according to your own recipe, specially created by Toneli nutritionists
- Additional addition of Omega 3, rich in vitamin B12 and a source of vitamin A.
- New design for Toneli Kids with a “functional” message, designed to inform and even educate the consumer
- Recognized intrinsic value of the product – the most awarded product on the market, which currently holds in addition to the distinction “Chosen Taste” 2020 and two international distinctions – SUPERIOR TASTE AWARD 2019 from INTERNATIONAL TASTE INSTITUTE and GOLD QUALITY AWARD 2020 from MONDE SELECTION BRUSSELS. Monde Selection experts described it as “an impeccable egg with a tasty yolk”
- Extensive distribution – with a few exceptions, the Toneli company covers the formats of cash & carry stores, hypermarkets and supermarkets and through in-out actions, even discounters.
- 360 degree marketing – For the relationship with the market and the final consumer, the organizational structure Toneli has a marketing department that works on a 360 ° plan in order to identify needs and efficient communication of all features, advantages and benefits provided by the company’s products.
- Dedicated merchandising – ensures the implementation of the merchandising standard by placing the product correctly on the shelf in the Toneli range, being also involved in the development of Category Management of the category of eggs sold by the customer.
