Vision, mission, values

Vision

“Toneli’s vision is to be a benchmark in terms of business model in production and distribution of consumer eggs and derived products”

Toni Khoury

Managing Partner

Mission

“Toneli’s mission is to act and be perceived as a True Egg Master”

Toni Khoury

Managing Partner

Values

Responsibility

100% sanitary-veterinary secure production system

Quality-Traceability

100% control of the operational flow from day-old chicks to the presence on the shelf

Passion

Innovative manufacturer and trendsetter (functional eggs, free range white eggs, liquid egg, powdered egg, fertilizer)

Availability

Distribution: The only manufacturer with national distribution present in all trade channels - Modern Trade, Traditional Trade, Horeca, Industry, Export, Online

Communication: Website, Social media, B2B & B2C Magazines, Events

Team

Over 400 employees involved in all the stages of egg management and production

Leadership

Constant investment in trends - organic eggs, functional eggs (Ovital Omega 3, Ovital Selenium, Familia Toneli Kids)

The largest producer
(400,000,000 eggs / year).

State-of-art technology

The only producer that covers all consumption needs for the egg category (organic, functional, free range, soil, conventional, liquid eggs, powdered eggs)

We have the ideal eleven!

The largest eggs production in Romania

400 KK eggs/year

Brand awareness

67% National, 95% Bucharest

Market leader

30% volume market share

International recognition

Superior Taste Award from ITI – International Taste Institute Bruxelles

Gold Quality Award – Bruxelles

RO.aliment – Gustul Ales

Marketing 360

The only Producer that covers all communication channels

Innovative manufacturer

Functional eggs, free range white eggs, Kids eggs, liquid eggs, organic fertilizer

Traceability

Everything in our hands – from day-old chicks to the shelf

Concerted producer

Covers all production codes: 0 – Organic, 1- Free Range, 2- Barn, 3- Cage + Functional eggs (Omega 3, Selenium, Kids) + Liquid eggs + Powder eggs

National supplier

Accredited supplier for Mc Donald’s, The Royal House, Ikea, City Grill

Covers all trade channels

The only manufacturer which covers all trade channels: Modern Trade, Traditional Trade, Horeca, Export, Industry and online

Advanced technology

Modern production areas;

State-of-art production equipment – robots, MOBA with UV;

Upgraded FNC (Feed Mill);

Organic fertilizer processing and packaging line